Useless
Directed by
Concerned about garbage production in her native Iceland and its wide-reaching social and environmental impact, a young mother looks at the mechanisms behind it to understand what she can do to reduce daily waste. She starts with the food and the fashion industry. In interviews with experts, designers, activists, and industry managers she learns about the problems and solutions that can help to effectively reduce the amount of waste we produce. A positive, concrete, and farsighted perspective emerges in which awareness raising can help us realize that even small-scale changes can have a positive impact on our planet.
This film seeks to show why food waste and the fashion for disposable goods have become an urgent environmental and social problem and what we can do to solve it. It is seen through the eyes of a young Icelandic mother who is trying to understand the problems and to change her habits. Interviews with experts, designers, activists and producers cast light on the problem and offer the public solutions.
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Creative Europe Media Program. Neither the European Union nor the granting authority can be held responsible for them.